There is something powerful about a season that starts in the middle of the week, at night (or in the morning, if that is your tradition). It suggests that the Lenten journey is a high calling, not for the faint of heart, not for the casual observer. It requires a level of commitment from the beginning. Issue the call to worship as a reach, a stretch, not as a barrier to access, but as a reminder of the strenuousness of the journey ahead.