Have You Considered an Easter Offering Appeal?
By Ken Sloane
Updated February 12, 2021
Many of our churches look to a strong Easter offering to support ministry through the spring and summer months. Sheltering in homes and social distancing may mean that many of those gifts will not come if we do not ask!
We have included a sample letter you may use or modify as fits your situation:
Here are five quick suggestions:
- Include a return addressed envelope. (Even better if you put a stamp on it.)
- Include in your letter how the church has managed to continue ministry, outreach, and/or mission in the midst of the crisis of the past year.
- Remember: odds are that some of your people are feeling profound economic challenges because of loss of work or the closing of businesses and such. Keep that sensitivity in mind. Others may actually be in a better financial position due to working from home and avoiding going out or on vacations. Invite all to do what they can.
- Some churches have been creatively inviting members to give/pledge a portion of their stimulus payments.
- Remind people that the church is here for them and for your community.
Ken Sloane is the Director of Stewardship & Generosity for Discipleship Ministries of The United Methodist Church.