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Generational Anchor Points That Help Define or Shape a Generation

Elderhood
(GI)
1905-1925
Older Adulthood
(Silent)
1926-1945
Middle/Senior Adulthood
Baby Boomers
1946-1964
Young/Middle Adulthood
(Gen X)
1965-1982
Adolescence/Young Adulthood
Millennials
(Gen Y)

1982-2004

World War II
(The Big War)

Korean War
(The Forgotten War)
Vietnam War
(The Protested War)
Desert Storm
(The CNN War)

9/11/Wars in Iraq & Afghanistan

Builders/Problem Solvers

Openly Uncertain/Facilitators "Me" Generation/
Revolutionizers
Reactors/Pragmatists Tolerant/Entitled

Conformity

Conciliatory
Individuality Diversity Confident
Depression Rising Affluence Economic Frustration

Rising National & Personal Debt

Prosperity to Recession

Save Money

Save & Spend Money Spend Money What Money? Desire Wealth

Large Extended Family

Extended Family Nuclear Family Single Parent Family Same Sex/Mixed Race Family/Family by Choice

Radio

B&W TV Color TV/VCR PCs iPads

LP Record

Reel to Reel Tape 8 Track/Cassette CD/DVD MP3

Operator-Assisted Phone

Rotary Phone Touchtone Phone Cell & Digital Phones Smartphones

Roosevelt

Truman/Eisenhower JFK/Johnson/Nixon Reagan/Bush/Clinton Clinton/Bush/Obama

Big Band

Swing Rock’n’Roll

Alternative

Rap

Prohibition

Alcohol/Cigarettes Marijuana/LSD Crack Cocaine Meth/Ectasy

Sex Taboo

Birth Control/Early Marriages The Pill
Sexual Revolution
HIV/AIDS/STD
Safe Sex
Hookups/Delaying Marriage

Farm

City/Town Suburbia Homeless Bedroom Communities

Coffee

Instant Coffee Cola

Bottled Water/
Designer Coffee

Lattes/Starbucks

Protestant

Rising Catholic New Age & Cults Spiritual Diversity Nones or Mix & Match

Adapted from Information: Adult Ministries by Richard H. Gentzler Jr. Developed from the idea of "Generational Markers" found in Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith and Ann Clurman. HarperBusiness, 1997.

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