Boomerstock is the first comprehensive study of how the church can engage Baby Boomers, whose numbers will double the number of people over 60 years of age in the next 20 years. It is a generation who will change aging as we know it. It is a gathering of wide sources of information about who Baby Boomers are and what are they are like from the vantage point of the fields of sociology, psychology, spirituality, marketing, retirement services, and activism. Boomerstock will give you and your ministry the tools and insight to understand the dynamic change that Boomers will make as they age, a change that will affect us all.
Named after the iconic image from the 1960’s of Woodstock, that gave voice to a whole generation, Boomerstock hopes to give voice to a church’s effort to reach a generation that had been previously lost.
Participants will hear presentations from researchers and scholars on topics like “The Spiritual but Not Religious, also termed Nones and Dones” and how to involve them with spiritual disciplines of the church. They may also learn from marketing what Boomers seek in retirement and how to recruit them to church activities and meaningful Boomer ministry. While there will be some discussion of best practices in Boomer Ministry highlighted in this colloquium, it is actually designed to provide church leaders with the theoretical foundation for them to develop their own Boomer and Older Adult Ministry for years to come. Such theory will also allow leaders of smaller churches to adapt ministry practices between different size ministry contexts.